One Brand, Many Locations: Creating Franchise Consistency at Scale | Kisaco Research

One Brand, Many Locations: Creating Franchise Consistency at Scale

Speaker(s): 

Author:

Jeff Miller

Chief Growth Officer
Sequel Brands

With over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Marketing Officer for YogaSix, part of Xponential Fitness. Prior to YogaSix, he was in marketing leadership positions with Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks.  A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.

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Jeff Miller

Chief Growth Officer
Sequel Brands

With over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Marketing Officer for YogaSix, part of Xponential Fitness. Prior to YogaSix, he was in marketing leadership positions with Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks.  A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.

Time: 
4:10PM - 4:30PM
Agenda Track No.: 
Track 1
Summary: 
How to build and retain a unified front across franchisees?
Session Type: 
General Session (Presentation)