Chris Payne is the CEO of jane iredale – The Skincare Makeup®, the pioneering clean beauty brand best known for makeup that improves the health of the skin.

Having served more than 20 years in beauty executive roles, Payne has a proven track record driving brand growth and engagement with an eagerness to improve the status quo. Since joining jane iredale in 2019, he has worked to uphold the brand’s iconic role within professional beauty while fostering brand loyalty in a new generation of clean beauty enthusiasts, driving more than a 130 percent increase in new account openings within one year.

Prior to jane iredale, Chris served as CMO for PCA Skin where under his leadership, the brand more than doubled its revenue within two years and was successfully acquired by Colgate-Palmolive. Chris was also Senior Vice President at Arcade Beauty, Vice President at Clarisonic, where he was instrumental in its sale to L’Oréal in 2011, and held various previous roles with L’Oréal.