Again in groups, attendees will be presented with a series of often faced challenges that potential PETs adopters will encounter and discuss best practices for mitigating them. Attendees will take part in one discussion from round A and one from round B.

Round A:

• Handling and overcoming internal pushback
• Identifying use cases and implementing in practice
• Determining core privacy challenges

Round B:

• Effectively utilising and maximising the potential of synthesised data
• Establishing data-sharing initiatives with market competitors
• Leveraging PETs to convince customers their data is safe

In intimate groups filtered by industry, all attendees will discuss the use cases, challenges and opportunities they have experienced when looking to implement PETs. Attendees will also seek to identify the single most pressing privacy or data concern they currently face and how PETs could be a solution, before presenting back to the wider room to encourage cross industry benchmarking.

Groups to be split into:

• Finance
• Healthcare and Pharmaceuticals
• Manufacturing
• Marketing, Advertising and Social Media
• Transport, Shipping and Logistics
• Hospitality
• Aerospace and Defence
• Public Sector

Businesses must be able to trust PETs internally to allow their deployment upon highly sensitive and

regulated data. Customers knowing their data is safe would help shift the current stance

of default scepticism and encourage the voluntary supply of additional data- benefiting both parties.

• How to build trust internally, moving from proof of concept to quantifiable measures of success or failure.
• Determining and accepting that no technology is perfect and what an acceptable level of risk looks like in practice
• How to communicate to customers that their data is now safe as a result